Updates

Magnolia Community Council releases statement on redistricting and splitting Magnolia into two districts

The Magnolia Community Council released a statement and provides analyses and information regarding the Seattle Redistricting Commission’s recommendations to split Magnolia into two separate city council districts.

The Magnolia Community Council’s comments coincide with the Seattle Redistricting Commission’s regularly scheduled public meeting on Tuesday, September 6th starting at 12 noon through 1:30 pm. The meeting can be accessed by visiting the Redistricting Commission’s website.

We note that the Commission’s website continues to offer ever-changing dates for public forums. Today’s regular meeting of the Commission will hopefully finalize dates and times for public forums so more of the public can be engaged in the redistricting process.

Access the Magnolia Community Council’s comments by clicking here.

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Chambership has its privileges – join the Magnolia Chamber of Commerce this August and receive 30-dollar store credit from Modele’s Home Furnishings.

Win-win opportunities abound this August for the new family, individual, or business members who join the Magnolia Chamber of Commerce. You become a part of Magnolia’s inner circle AND receive a $30 in-store credit as you shop Modele’s for unique high-end brands and gently used furniture, home accessories, and one-of-a-kind gift items.  

Modele’s Home Furnishings, located in the heart of Magnolia Village, and the Magnolia Chamber of Commerce are teaming up from August 1 to the 31 to encourage Magnolia Chamber memberships while showcasing one of Magnolia’s most beautiful retail stores in our community. Modele’s is a proud member of the Chamber and knows the value of membership firsthand.

“I receive so much support from the Magnolia Chamber,” says Modele’s owner Deb Bluestein. “It is because of the Chamber’s networking opportunities, business resources, and ample opportunities for meaningful community involvement that I am excited to sponsor the ‘Chambership has its privileges’ membership drive and offer a $30 store credit to those who join the Chamber this August.”

“With Summerfest back this year on August 5-7th, I want to encourage all families, individuals, and businesses to participate in the “Chambership has its privileges” membership drive and join the Magnolia Chamber right now; this month,” says Deb. “Please join as soon as possible and then stop by Modele’s while you’re enjoying Summerfest and make great use of the $30 store credit!”

Every Magnolian is welcome to join, be a part of the inner circle of our community and support the Magnolia Chamber. Families or individuals pay only $60 per year to be a member and support or help promote community events such as Summerfest and the Chamber’s Vino in the Village, Winterfest, Trick-or-Treat in the Village, and more. Family and individual members receive local event discounts and invitations to special member-only events. Chamber family and individual memberships are also a great way to support our local businesses like Modele’s and help you engage in the community we call home.

Based on your organization’s size, we have four membership tiers for new business members, including non-profits. All membership levels allow business members to increase visibility and connect with other merchants and our local community. If you are a business with 15 or fewer employees, you also automatically receive FREE membership with the Seattle Metropolitan Chamber. Value-added benefits include the Chamber’s revamped website and continuously improving business listings. The business listings now consist of an interactive, searchable directory of member businesses that you can maintain with descriptions, logos, contact information, and images. Business members also have ample opportunities to meet potential customers by participating in the community’s Vino in the Village and as we help to promote Summerfest events.

To learn more about the “Chambership has its privileges” August membership drive and Modele’s $30 store credit offer to reward new members, please call Jason Thibeaux, Magnolia Chamber’s executive director, at 206.618.1589. You can also visit Modele’s at 3220 W. McGraw St., in the heart of Magnolia Village, join the Chamber in the store, and start shopping!

JOIN TODAY

Are you ready to join the Magnolia Summerfest party on August 5-7?

Donate today in support of our community-run, volunteer-powered festival of fun

For 70 years, Magnolia Summerfest has made the first weekend of August an annual must-do, must-see community festival filled with fun activities and memories that last a lifetime. We missed the event over the last two years, but we’re excited to welcome back the neighborhood celebration on August 5-7. And the Summerfest team of volunteers is ready to welcome you to our party ranks to ensure a full array of fun family activities, all while raising funds to give back to worthy Magnolia causes.

Magnolia Summerfest is our homegrown community-run and volunteer-powered annual festival. Indeed, it is neighbors just like YOU who make the annual event a success.

Your financial and volunteer support today means Summerfest 2022 can raise the $72,000 it takes to organize, stage, manage, and permit this year’s three-day festival.

We don’t need to tell you that inflation has made the costs of almost every aspect of Magnolia Summerfest more expensive. Staging, tents, tables, permitting, and insurance fees and rates have all skyrocketed. Yet, with your generosity and donations of time and dollars today, we will work together to make up for the increases in costs and the loss of some vendors and sponsors. 

Your gifts in support of our community ensure the parade, free kid’s crafts and games, food trucks and tents, beer and wine garden, live music ALL weekend, the popular outdoor movie, the bouncy houses, and so much more will rock the Magnolia Playfield and Village on August 5-7.

Remember: after the all-volunteer festival organizers and workers finish the festival, any extra proceeds go to various local entities such as the Magnolia Rotary, local schools, and a dedicated account to support next year’s Magnolia Summerfest.

Your gift today is tax deductible under the Magnolia Better Together non-profit dedicated to supporting our community and efforts such as Reimagine Magnolia Village beautification. Our favorite event is back in 2022, and we look forward to having some fun with you and all our neighbors on August 5-7. But we would be grateful if you could volunteer and invest in what makes Magnolia a great place to live, work, and play.

Thank you for your generosity, and see you at Magnolia Summerfest August 5-7!


August 2nd is primary election day – updates on key races

“Tis the season” to get informed and vote in the primary election on August 2, 2022. Mail-in ballots started arriving on Friday, July 15th, and accompanying voter pamphlets are available to assist voters. We encourage voters to visit the helpful “one-stop” virtual voting tools provided by King County elections officials.

REMINDER. Ballots MUST BE postmarked or dropped in a ballot drop box by Tuesday, Aug. 2. The two candidates with the most votes will move on to November’s general election on Tuesday, November 8th.

This is an important election cycle with several key races, including a U.S. Senate seat, Washington’s Secretary of State, and all 10 Congressional House seats.

One of the more important races in 2022 is the open House of Representatives seat in the 36th District, which includes Magnolia and areas of Queen Anne, Ballard, Fremont, and downtown Seattle. Current State Rep. Noel Frame, D-Seattle, announced in late January that she would run for the state Senate seat being vacated by state Sen. Reuven Carlyle, the district’s long-serving Senator, who chose not to run for re-election. This leaves Frame’s House seat open. Five candidates have announced their campaigns in a quest to serve the people of the 36th Legislative District.

Below is a quick rundown of the candidates for the open 36th District seat in the State House of Representatives and their campaign websites. You can also find more information in your 2022 voter’s pamphlet. Online tools include a great resource from the Washington State Secretary of State’s elections office.

Primary Candidates for the 36th District State House Seat

Tyler Crone – https://www.electtylercrone.com/

Tyler Crone is an attorney who has advised government agencies on global health issues. Most recently, she was co-founder and coordinating director of the ATHENA Network, an organization focused on advocating for women’s rights in the worldwide response to HIV. Crone, who announced her candidacy in March, is running as a Democrat. In addition to a law degree, she holds a master’s degree in public health. 

Nicole Gomez – https://www.electnicole.com/

Gomez is the co-founder and board secretary of the Alliance for a Healthy Washington. She has lobbied for universal health care at the state Legislature and advocated for other state policies to help make health care more affordable. Gomez previously handled workers’ compensation claims and worked as a crime victims advocate. She is a past chair of the 36th Legislative District Democrats. 
 

Jeff Manson – https://www.votejeffmanson.com/

Manson is an administrative law judge who resolves individuals’ disputes with state agencies. As an attorney, he represented low-income clients who were appealing state agency decisions to terminate their benefits. He has lobbied the Legislature to let administrative law judges form a union. He serves on the executive board of the 36th Legislative District Democrats.
 

Julia Reed – https://www.votejuliareed.com/

Reed, a Democrat, announced her candidacy for Frame’s seat in February. Reed was a senior policy adviser to former Seattle Mayor Jenny Durkan and the City of Seattle’s regional affairs director. Before working for the city, she had positions in the U.S. Department of State and the U.S. Office of Management and Budget during the Obama administration. She chairs the 36th District Democrats and currently works for a consulting firm that helps businesses with workforce development and diversity.

In a somewhat unusual occurrence for a local race, Reed has been endorsed by both the Seattle Times and The Stranger.

Waylon Robert – https://electwaylonrobert.com/about/

Robert has lobbied in Olympia to encourage the legislature to provide more money for libraries in cash-strapped counties. He has been a fundraising coordinator for the City of Hoquiam, as well as for Supreme Court Justice Steven Gonzalez, U.S. Rep. Derek Kilmer, and King County Councilmember Larry Gossett.

Summerfest Needs YOU – volunteer information meeting on June 27, 6:30pm, Starbucks

Summerfest 2022 is coming this August, and we hope you will help make it a big success. Once again, there will be live music, a beer garden, bouncy houses, vendors, our Magnolia parade, and more. But we need to have a volunteer workforce to make it happen.

The misperception from some is that Summerfest is run by some outside event organization or a paid entity. This could not be further from the truth. This Magnolia-run event is only made possible by volunteers from our community. It is dependent on our friends and neighbors working together to make the festival one to remember!

We ask YOU to give back and volunteer to make this year’s Summerfest a well-run event. There are untold opportunities to make a difference and enjoy the camaraderie and satisfaction of volunteering at our local festival. 

Join us on Monday, June 27th at 6:30 pm for an informational meeting with members of the core planning team of Summerfest. Starbucks and its hardworking staff will be our meeting host in the heart of Magnolia Village (3300 W McGraw St).  Enjoy some light appetizers and tasty bites from our friends at Metropolitan Market. Starbucks will also donate an array of beverages for meeting attendees.

Please join us to learn more about Summerfest, our community’s iconic summer event, and how you can volunteer and help spread the word to recruit others to be a part of the celebration. Remember, no paid group runs Summerfest – It depends upon Magnolians to make it happen. See you at Starbucks on Monday, June 27th at 6:30 pm – we’ll have some fun!

TikTok Basics for Business

Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids.

While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience has grown at a rate of about 5.5 times in just 18 months.

The app now boasts 1 billion active users. TikTok videos are becoming a way to pass time for many people and the average user spends about 52 minutes per day on the app. It also has huge reach. 167 million TikTok videos are watched in a minute on average.

So, if you’re looking to reach an under 35 audience in your business, TikTok might be the avenue for you. Here’s what you need to know as a beginning user:

TikTok Basics for Business

If you’re new to TikTok or are considering it for your business, it’s a little different than other social media platforms.

Premise

TikTok is a video platform. Some people lip sync, act, create short video blogs, or showcase their products. Humor is a popular driver for likes on this platform.

Before creating anything, think about visuals and short, punchy ideas. This is not the place for a long diatribe. The audience is constantly swiping and liking. Comments will tend to be shorter and emoticon driven.

There are lots of editing options in app, but some people still prefer to use other programs (like Canva) to create videos and then upload them to TikTok. Going viral on this platform seems a little easier than Facebook or YouTube.

Business Accounts

Like most social media platforms, you can—and should—create a business account, instead of a personal one. The main reason for this is that it will keep you out of trouble. A creator account is a copyright infringement waiting to happen because the app allows users to attach music (and not the safe royalty-free kind either) to their videos. While Kenny Chesney may not sue a parent for adding his latest song to the background of a video of their kid’s first step, you can be certain he’s not going to want people associating his music with their product (not that he has anything against your product, of course. It’s just that he—and any other music creator—is going to want to be compensated for his music. While I don’t speak for Kenny, proving me wrong about how he feels regarding your product by using his music without permission could be quite costly for your business). It’s just too easy to get yourself in copyright troubles with a creator or personal account.

Business accounts have music available as well but none of it will get you in trouble with rights holders. The music available on the business side is royalty-free. A business account also has analytics that personal accounts don’t.

Links

Like Instagram, website links are a bit of a challenge at first. TikTok doesn’t let you have a link in your bio until you reach 1,000 followers. It used to allow businesses to add a link before the 1,000-follower mark but that changed in January. These days, you must meet the follower threshold for links and the ability to go live.

Hashtags

TikTok is another hashtag driven site. There are very specific hashtags used here. For instance, for writers there’s #BookTok, #writertok, and #authorsoftiktok. There are hashtags for business like #biztock and #smallbiztok. Take some time to research these. They are very specific but will help you find your ideal audience.

Filters and Film-Ready Face

If you’re like me, you may have some hesitancy being in front of the camera. Heck, most of us barely make it out of pajamas these days, let alone put on makeup or look presentable on camera. To this challenge, there are several solutions:

  1. You don’t have to show your face. People do a lot of things with babies, pets, products, etc and subtitles.
  2. Use a filter. You can alter the way you look using filters. I understand there’s even a perfect skin and makeup filter (I’m still looking for that one.).
  3. Record your videos on “shower day.” You can make yourself camera ready and record several at once.

Sponsored Toks

TikTok, like other apps and social media platforms, allows for sponsored videos. They appear in a user’s stream marked as sponsored but they blend in quite well. Most businesses that pursue this option also use either influencers to record the video or create their own. This is not the place for a formal commercial. You want to think about fun entertainment, not a salesy pitch.

Video

The best way to figure out TikTok is to go in and start playing around. (Here are the app’s directions for video creation.) If you’re older than 40, you may feel like you’re crashing a kid’s party at Chuck E Cheese at first. But stick with it. Scroll through until you find a video you like. When you do, you can use the same effects they use by clicking on the links in the video.

On TikTok, imitation is the sincerest compliment. No one thinks anything of copying someone else’s Tok (unless that someone else is your competitor. You might want to avoid that.)

You can create, like, and share content on this platform. If you entertain and are true to yourself and your business, you’ll quickly amass followers and likes (they are counted separately as are your video views). Keep in mind the social rules you use on other platforms should be used here too. When people comment on your Tok, respond back. Don’t simply publish. Like other people’s work and comment on their posts as well.

If you want to learn more about using TikTok for your business, check out TikTok’s business page.

Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so. 

Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.

Three Creative Ways to Become Top of Mind

Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.

Imagine you have a free evening, and you want to go out to eat. It doesn’t matter how amazing the food is at the new place down the street; if it doesn’t pop into your mind, you won’t be going there.

The same is true of your potential customers. They need to think of you to spend money with you.

So how do you ensure you’re top of mind and that they will think about your business over the competition? You need to find a way to stand out and be memorable. A good product or service is the first step. Good customer service is also a solid choice. But to truly stand out you must do something slightly different.

Ways to Ensure Your Business Is Top of Mind

Events

Hosting an event at your business is a great way to help people remember you. It also provides an experience, and many individuals admit to enjoying them over physical purchases. When you host an event encourage people to share the occasion on social media for even greater reach.

There are several types of events that draw crowds:

  1. Sampling your offerings or services. You can host an event that is directly related to what you do. For instance, a restaurant may have an invitation-only, special tasting night to sample its new menu.
  2. Education event. You could also offer an evening out based around something that you sell. For instance, a yarn store may hold classes on how to knit.
  3. Block party. Celebrate your customers and potential customers by throwing a party outside your store. A patio furniture store held a parking lot party every weekend with a band and hot dogs. It drew a crowd and people lingered. It was a nice tie in with the product they sold—outdoor furniture. It helped people imagine hosting their own parties later with their new furniture.

A Facebook Group

Depending on the nature of your business, and the things your ideal customer/target audience may have in common, a Facebook group can connect your buyers to you and to one another. This idea works well when you can find a connection or mutual interest among your customers. For instance, a bookstore might create a Facebook group for writers or for fans of a specific genre. In a Facebook group you can share information and flash sales, stream events, and invite your audience to talk about their favorite books. The online community will keep your brand center stage while uniting and engaging your audience.

Savings Clubs/Subscriptions

Have you noticed that a lot of companies are charging their customers a monthly fee for some sort of discount or benefit? It began with Amazon Prime, where customers paid an annual fee for free shipping. The program has expanded beyond that now, but you can certainly start with one benefit like that.

Panera has created an unlimited coffee subscription where coffee lovers are auto-charged a fee each month and given a free cup of coffee daily. Both programs drive sales (and loyalty). When people pay for something, they want to get their money’s worth. Often, that means buying from one store over another because they’re part of a savings club.

However, like gift certificates, there may be people who pay every month and don’t use your services. That’s OK too as the subscription (even if it’s only a few dollars) is a source of revenue you did not have before.

If you want strong sales at your business, you need to ensure that your target market thinks about you. You can do that through email marketing, social media participation, or these three ideas. But whatever you do, make sure you use consistent branding and tone. After all, you want them to remember you, not question who you are.

Magnolia Chamber supports local families, partners with local schools

Last October, Halloween-in-the-Village had a different look and purpose in Magnolia. Though the Magnolia Chamber of Commerce made the hard choice to cancel Halloween-in-the-Village 2021, it worked alongside merchants and Chamber members to collect the dollars usually used for purchasing candy and pooling these funds to donate to local schools and assisting students.

Earlier this month, the Magnolia Chamber of Commerce volunteer leadership team was delighted to deliver gift cards to Magnolia’s four local schools after raising hundreds of dollars to support students and families in need. Families from Catherine Blaine K-8, Lawton Elementary, Magnolia Elementary, and Our Lady of Fatima School will use the gift cards to purchase food and clothing items at local retail outlets.

Patrick Gray, the acting Principal at Catherine Blaine K-8, shared his feelings upon receipt of the gift cards, hand-delivered by Chamber President Daniela Eng and Vice President Thomas Powell:

We appreciate the support the [Magnolia] Chamber of Commerce has provided for families in our community. Schools are often the primary connection point for families and children in need of assistance, and having the flexibility to provide immediate financial help can have a huge impact for these families,” said Principal Gray. “Our community is stronger when neighbors support each other and I’m grateful to be able to work in a place where this support is so evident.

The Magnolia Chamber is delighted to support our local schools and further establish the relationship between our communities’ businesses and local government and faith-based institutions.

“Our Chamber’s mission is to foster connections between Magnolia’s businesses, residents, and community groups. These critical relationships add vibrancy to the neighborhood and bring relevance to the Chamber’s activities,” said Jason Thibeaux, Executive Director of the Magnolia Chamber of Commerce. “We are immensely grateful to Deb Bluestein, owner of Modele’s Home Furnishings. It was her inspired idea to collect the dollars usually used by Village merchants for purchasing Halloween candy and work with the local schools to donate for the best and highest use needs for the students.”

The Magnolia Chamber hopes the pandemic becomes more manageable in the months ahead, and we look forward to hosting Halloween-in-the-Village in 2022. In the meantime, we take great pleasure in partnering with our local schools and supporting students with meaningful “treats” that make life just a bit easier during these challenging times.

Magnolia Chamber Vice President Tom Powell, Key Bank (right), and Carrie Bruno, Lawton Elementary (left) are smiling behind those masks, with gift cards safely in Carrie’s hands. Thanks galore to the Magnolia Village merchants.
Magnolia Chamber President Daniela Eng (right), and Erin Burke, Our Lady of Fatima School were delighted to meet up and exchange the gift cards for Fatima School’s families. Magnolia Chamber is proud to nurture connections in our community

Seattle Pacific University to host Curative Covid test site

Seattle Pacific University (SPU) is hosting a “by appointment only” Curative Covid testing site.  The site is a kiosk inside the Student Union Building located at 315 W Bertona St, Seattle, WA 98119 and is open to the public by appointment.  People with appointments may use the SPU parking lots since this is not a drive-up testing site.  

You can book appointments at test sites using this link:   https://book.curative.com/search?utm_medium=email&utm_source=govdelivery#9/47.5357/-122.3503

The Mayor’s announcement about the availability of these new test sites can be accessed at this link:
https://harrell.seattle.gov/2022/01/18/mayor-bruce-harrell-announces-new-covid-testing-site-and-expanded-options/

Maritime Innovation Center at Fisherman’s Terminal – call for public art and update on progress

Calling all local artists.

The Port of Seattle’s Public Art Program is seeking artists to submit artwork(s) to be sited within Fishermen’s Terminal Maritime Innovation Center building. The artwork will focus on fishing in the Pacific Northwest and North Pacific, exploring ideas within the realm of history, culture, and heritage of fishing in the Pacific Northwest. The work must consider the aesthetic of the facility and redevelopment design. Proposed artworks must also be thoughtful regarding long-term maintenance and conservation.

The Port of Seattle’s Fisherman’s Terminal, located in the NE Quadrant of Magnolia’s light manufacturing and industrial district, will soon be home to the Maritime Innovation Center. The center will help the region’s maritime industry adopt advanced technologies and stimulate innovative entrepreneurship. Promoting knowledge transfer, business incubation, and workforce development are significant needs to successfully address maritime innovation challenges and opportunities. The innovation center will help sustain maritime industries, support blue tech start-ups and entrepreneurs, and help the Port modernize operations and key lines of business. 

The historic Ship Supply Building will be restored and modernized into a LEED-certified and environmentally friendly facility. It will include 15,000 total square feet with a mix of working space for incubators, accelerators, and anchor tenants along with fabrication and event space. The facility will be a “Living Building” with advanced sustainability and resiliency features.

This center will benefit Magnolia, the Ballard-Interbay Manufacturing and Industrial Center, and our region’s maritime community in several ways:

  • Job creation. Creating new employment opportunities for local residents and youth in the participating startups
  • Enhanced image. Building the region’s reputation as an economic center of excellence for growth in the sustainable blue economy 
  • Increased entrepreneurialism. Elevating awareness of entrepreneurs and stimulating confidence in the maritime industry to create new technologies, products and services 
  • Business development. Sparking new opportunities for established area businesses to develop relationships with early-stage companies
  • Increased tax revenue. Generating a larger, more diverse tax base to support public services and contribute to livability and health
  • Workforce development. Nurturing the next generation of diverse, inclusive, and representative maritime workforce with technological expertise and access to clean, healthy, living-wage jobs

Home of the Innovation Accelerator

New ideas in one of the most traditional industrial sectors in Washington are critical for a thriving economy while decarbonizing the environment. The Maritime Innovation Center will become the home base for the Accelerator Program that’s managed by Washington Maritime Blue, a developing cluster dedicated to supporting a sustainable and diverse maritime industry, and the Port of Seattle. It is expected the Center will generate a net positive operating income after the first year and a critical element of the budding Maritime Blue cluster development.